According to data from the National Center For Women & Information Technology study, women of color made up only about 11% of the computing and mathematical personnel in 2019, with Black women only comprising 3% of the total. The tech sector in the United States is traditionally dominated by White men. As the founder and CEO of Apps Without Code, Reed has been helping build successful businesses to date. This gave birth to Apps Without Code, a startup school that offers webinars, coaching and an intensive boot camp, according to Forbes. She organized a boot camp where she taught about five entrepreneurs how to build their apps without code. Reed first turned them down but she kept receiving those email messages so she thought of a way to help them. Right after the talk, she received a lot of email messages from other non-technical entrepreneurs who had ideas for apps but did not know how to build them. Following the success of the app, Kollecto, Reed got invited to host a TEDx talk.
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